Ekspres is a vibrant weekly magazine igniting political and social conversations in Serbia. I am responsible for crafting the magazine’s visual identity, ensuring a design that is both intellectually stimulating and visually engaging for its dedicated readership.
Focus on Readability and Impact:
The design prioritizes a clear and uncluttered layout, allowing the impactful content to shine through. This includes a focus on easy-to-read typography, a well-defined hierarchy of information, and a strategic use of white space for a clean and sophisticated look.
Visual Storytelling:
Beyond text, the design utilizes compelling visuals to enhance the storytelling. This includes incorporating powerful photography, thought-provoking infographics, and insightful illustrations that complement the written content and draw readers deeper into the magazine’s world.
A Cohesive Brand Experience:
The design language aligns seamlessly with Ekspres’ brand identity. This is achieved through a consistent color palette, a recognizable typography system, and the use of signature design elements that create a unified visual experience for readers across every issue.
